One of three concepts pitched for a political campaign targeted to run as President Trump's legal battles heat up. Aimed to sway public opinion with a well-coordinated, -timed roll out, the design work on messaging was pretty extensive. The project included creating a corporate identity package for business cards, letterhead, and a website. A collateral package for potential protests was also created. Messaging on social media would be extensive (not shown). Transit and billboard advertising were also prototyped. Finally, a five-second video was created for social media (storyboard shown) and would also be used as the closing segment for 15-second television spot.